# identity.md

## Organization Overview
- **Company Name:** Whimsical Colors
- **Mission:** To create and provide high-quality, hand-dyed yarns and fibers with whimsical colors.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Operating since 2010, based in San Juan Island.
- **Size and Scale:** A dedicated artisan operation focused on handcrafted products.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Julie Packard: Founder, Dyer. Julie has been dyeing yarns since 2010 and previously owned and operated Island Wools from 2012 to 2024.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to craftsmanship, creativity, and producing unique, hand-dyed products.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in hand-dyeing yarns and fibers, likely operating as an e-commerce business selling directly to consumers.
- **Location(s) and Geographic Presence:** Based in San Juan Island, serving customers through online channels.
- **Key Partnerships and Affiliations:** Details forthcoming.